Straight to the point – what did I do?
I managed the whole project from designing the branding & packagings to liaising directly with the suppliers. I also directed and designed the website by teaming up with Greenpepper web developers.
Project made for Greenpepper Agency
Who?
The Domaine de Puybernier is a Provençal farming business which combines two activities: the rental of a large property and the sale of products from their exploitation. Their entirely organic production consists of cold-pressed green olive oil and lavender essential oil.
A professionalised brand identity
In order to keep up with the exponential growth of the business, I was comissionned to totally redesign the graphical identity of the estate, which allowed the oil to be sold in delicatessens in France, Belgium and Luxembourg. The logo had to be modern with a focus on craftsmanship and authenticity, while outlining the high-end positioning of the products.
A clear, airy & evolving site
To complete the new branding, we developed a responsive website based on the WordPress CMS. We put forward the rental service by facilitating the reservation process thanks to an online booking module. An e-commerce module will be launched soon for the sale of the olive oil.
The light, clear and mostly white design brings out the premium side of the Domain.
The user is directly immersed in the atmosphere, enabling them to browse the photos of the property and the aerial maps before making a reservation.
A top-of-the-range case
Following supplier research and container testing, we have developed a range of 250, 500 and 750ml bottles as well as transport packaging. The labels and packaging were produced on natural paper with a warm textured feel and hot foil stamping.
