Straight to the point – what did I do?

Reinforced the Belrobotics identity with new guidelines, designed the brochures, POS, website, IOS and Android App (teaming up with Yamabiko developers and engineers). I also directed their photo shoots: outdoors and studio (for printed materials) – video, drone and client interviews (for their Youtube channel and partners’ social campaigns).
Project made for Greenpepper Agency, pictures by Studio Ploton and Dominique Libert.


More than 25 years ago, Belrobotics launched the first robotic mowers for large and professional applications. Over the years, this Belgian company has really specialized in automated mowing for sports grounds and extreme sites.

In 2015, Greenpepper Agency teamed up with Belrobotics to review its online communication material. In support of their market expansion, I reinforced their existing logo by creating a whole identity with a clean style, new icons and guidelines. We developed a brand-new website in WordPress which was translated into 10 languages for 14 countries. We also directed several professional photo and video shootings to illustrate their professionalism and technological expertise.

Together with Belrobotics developers, we created a user-centered application design and developed an app for their customers to manage, locate and report their robotics mowers. The app is available on iOS and Android. Our creative intern Gabriela Nicole Gonzalez gave us a hand for this ambitious project.

I designed commercial brochures and catalogs for Belrobotics, introducing their products and competitive advantages. Translated into eight languages, these brochures are distributed across Europe.

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